PaymentsJournal

Editor-in-Chief / Product Manager, Mercator Advisory Group

2015 to 2022

I grew a payments publication from $0 to $1.5M ARR.

PaymentsJournal covers the payments and fintech landscape: blockchain, faster payments, debit, credit and prepaid. I ran it as editor and as product manager.

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The numbers

1.5 million dollars

Annual recurring revenueUp from $0

300 or more

Podcast episodes

380 thousand or more

Podcast downloads

plus 569 percent

TrafficAfter the site redesign

plus 531 percent

RevenueAfter the site redesign

Money20/20

Interviews recorded

I went to Money20/20, the payments industry's big event, with an interview process I had streamlined so it could be repeated and run back to back. I recorded 34 interviews in 2½ days. That gave PaymentsJournal content for the entire first half of the next year.

2 and a half

Days of recording

Months of content

Record once, publish everywhere

I built a system where one recording becomes several pieces of content, from a full article to social media posts.

One recording

Podcast episode
Full article
Social media posts

What clients got

30 minutes

Of recording, after only minor prep

Several pieces from one sessionAn episode, an article and social posts, extending their own marketing team.
Fast and efficientLight prep and a short recording, with no extra load on their team.
A trusted industry platformA respected payments publication to host their longer-form content.

What I did

Rebuilt the platformLed the full-platform redesign through the product lifecycle.
Grew the podcastHosted the show and led the monetization strategy, growing sponsorship.
Built the audienceRan content strategy with competitive analysis, A/B-tested organic social, and grew newsletter subscribers by over 60% year on year.
Led the teamLed, trained and mentored 6 direct reports, expanding daily production by 150%.

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